top of page



BOOTWATER (Bootwater Limited, 'we' or 'us') takes great care in protecting customer ('you' or 'your') information and privacy. Below we will explain what data we collect, why we collect it, how we use that data and what your rights are.

We are the data controller of all data collected via or in connection with the website (our site) and physical store (Bootwater Bathrooms). This Privacy Policy aims to be completely transparent about how we handle any personal information, and we have tried to keep it as simple as possible. If you have any questions about anything in this policy, please contact us at


Whether you visit our website (our site) or physical store, we only collect information that is necessary and relevant to provide you with the products or services (Products) you request and offer marketing where consent has been obtained.

We may also collect information on your visit to our site to maintain and enhance our services and get a better understanding of our customer’s experience to further improve what our site offers. This also helps us make our site more user-friendly, appealing and interesting by ensuring relevant Products are available.

What personal data do we collect about you?
Most of the information that we collect is the personal information you give us; however, we do automatically collect some information about your use of our site.
How we use this information is based on how and when it was collected, and what information was collected. We may anonymize information where it is required or permitted by applicable laws.

Information you give to us:

  • Your name or trading name

  • Your address information (delivery and billing address where applicable)

  • Your contact information (email address, landline or mobile number)

  • Your payment information (e.g. credit or debit card number, security code and exp date)

  • Your full communication history with us (emails, helpdesk requests, call recordings and social media communication)

  • Other information (product reviews, service reviews, quotes)

  • When buying, either online or instore, we may ask you to provide documents such as photographic identification and a proof of address.

  • When visiting our store in person, CCTV footage may be retained for security purposes. 


Why we collect it: 

Opening an account-

We need core information to create an account for you. This allows us to fulfil any contractual obligations you have with us by placing an order with us.

Process payments/refunds & process orders-

We use your account information to process orders, and payment information to allocate any payments made to your order. In turn this same information is used to refund any payments where required, partially or in full.

Order Information & Updates-

We use the contact information supplied to keep you updated about your order, and to get in touch and make any necessary arrangements to complete the order, such as booking in a date with the courier.
We may, with your consent, pass on your contact details to installers, for the purpose of them to be able to arrange with you, quotes and arrangements for their services, that you have requested.
We can also contact you with information about our site, and any changes to your account or the terms and conditions of our site that could affect your order.

Communication & personalised advertising-

We may use this information to provide you with personalised communication. We may also use it with referral programs, rewards, surveys and other promotional activities. This communication will not take place without your consent.

Training & Quality to improve user experience-

We may use your communication history with us to analyse and improve our services. This information will help us refine our processes, train our staff and help us monitor performance moving forwards.


Proof of address/identification are taken by our staff only and will be used to verify your identity in line with our legal obligation under the Anti-Money Laundering (AML) Regulations. These details are not used for marketing or shared with third-parties, outside of AML checking services.

 Information we automatically collect:

  • Your name or trading name

  • Your address information (delivery and billing address where applicable)

  • Your contact information (email address, landline or mobile number)

  • Your payment information (e.g. credit or debit card number, security code and exp date)

  • Your full communication history with us (emails, helpdesk requests, call recordings and social media communication)

  • Other information (product reviews, service reviews, quotes)

Why we collect it:

Customer Services, including returns & exchanges-

We use your order history to help suggest Products that may be helpful to you, or suitable for your requirements and to also complete our contract with you and offer support where required for any specific order.

Training & Quality to improve user experience-

We may use your data with us to analyse and improve our services. This information will help us refine our processes, train our staff and help us monitor performance moving forwards.

Secure & Safe Online Environment-

We want to protect our site, and your data whilst complying with applicable laws and ensure we can fulfil our orders.

Communication, marketing and advertising-

We may use automatically collected information such as Cookies and similar technologies to provide the most relevant advertising to you. This processing can be pursuant to your consent or pursuant to our legitimate interest in undertaking marketing activities to offer you Products that may be of interest.

Depending on your marketing preferences, we may use your personal data to send you marketing messages by email, phone or post. Some of these messages may be tailored to you, based on your previous browsing or purchase activity, and other information we hold about you.

If you no longer want to receive marketing communications from us (or would like to opt back in), you can change your preferences at any time by contacting us or clicking on the ‘unsubscribe’ link in a marketing email. If you unsubscribe from marketing emails please note we may still need to contact you with service messages from time to time (e.g. order and delivery confirmations, and information about your legal rights).

We promote our site through various online advertising to keep you aware of what we have on offer, in both products and services.


As with many other companies, using technology we target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, Cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Google Remarketing.

The banners and ads we use will be based on information we have collected automatically about you, or your previous use of our site (for example Products you visited, and the content you read) or on banners or ads you have previously clicked on.

If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third-party websites. You can find out more about this form of advertising, including how you can opt out of it here:


We do not, and will never, sell your information to third parties. We do not share any information you provide with third parties, apart from in the following circumstances:

  • We may disclose information about you to our partners such as couriers or payment providers to deliver goods and services to you.

  • If we are under any legal obligation to share your personal data (for example, if requested to do so by a court order or for the objective of prevention of fraud)

  • We may disclose your contact details to third parties, if you have given consent that this information can be shared for you to receive information regarding offers, discounts and other services.

  • To enforce any terms and conditions or agreements for our services that may apply

  • To protect the rights, property or safety of Bootwater, our customers or any third parties

Other than the reasons stated above, we will not share any of your personal information without your consent.


You have the right as an individual to access any personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and, in certain circumstances, ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).

You have several rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. We will respond to you within a month after we have received any request (including any identification documents requested).

You have the right to;

  • Ask for a copy of the information that we hold about you

  • Correct and update your information

  • Withdraw your consent (where we rely on it)

  • Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object

  • Erase your information (or restrict the use of it), provided we do not have any lawful reason to continue to use and process that information

  • Provide you your information in a structured data file, where we rely on your consent to use and process your personal information or need to process it in connection with your purchase

To exercise any of the rights, please contact us via the information provided at the end of this page, and we will respond to your requests.


We will not hold your personal information in an identifiable format for any longer than is necessary. We will keep your information if you have an account open with us, or if it is needed to provide a service to you, or if it is necessary to provide support.

If necessary or required to meet legal or regulatory requirements, resolve disputes, support warranty periods, prevent fraud and abuse, or enforce our terms and conditions, we may also retain some of your information as needed, even after you have closed your account, or is no longer needed to provide the services to you.


We take steps to ensure that any third-party partners who handle your information comply with data protection legislation and are as committed to the protection of your personal data as we are. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to make your data anonymous or use aggregated none specific data sets wherever possible.

Our third-party partners;

We use a payment gateway partner to provide our checkout. This means that we might transfer your personal data in the form of contact and order details to them when the checkout is loaded, in order for them to manage your purchase. Your personal data transferred is processed in line with their own privacy policy.


As part of the services offered to you the information you provide to us may be transferred to, and stored at, countries outside of the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU or one of our service providers is in a country outside of the EU. We may also share information with other equivalent national bodies, which may be in countries worldwide. These countries may not have similar data protection laws to the UK. If we transfer your information outside of the EU in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy.

If you use our website while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

By submitting your personal information to us you agree to the transfer, storing or processing of your information outside the EU in the manner described above.


Our site uses cookies and similar technologies to provide certain functionality to our site, to understand and measure its performance, and to deliver targeted advertising. Please see our Cookie Policy.


Our site is not intended for, and should not be used by anyone under the age of 18. We do not knowingly collect personal data from anyone under 18.


We ensure that data is encrypted when leaving our site via SSL protocol. This process involves the converting of information or data into a code to prevent unauthorised access. We follow this process and employ secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from our site over a secure communications channel.

Whilst we do everything within our power to ensure that personal data is protected always from our site, we cannot guarantee the security and integrity of the information that has been transmitted to our site.

Information provided by you, is processed by us in the performance of our duties only. All information is processed at our premises.


The personal data that we collect is collected directly from you, we therefore rely on you to supply the information accurately and fairly to the best of your knowledge. Where applicable we encourage you to tell us if there are any changes to your personal data as soon as possible. For example, if your address happens to change, to supply us with the updated new address when possible. Where information is found to be inaccurate, we will remedy the information as soon as possible. If you become aware of any inaccuracies, please contact us directly at

If you feel that we have not upheld your rights, we ask that you contact us so that we can try and resolve any issues or concerns.


We may need to make changes to this policy to further adhere with new laws and changes to legislation. you may wish to revisit this page occasionally to ensure you are still happy to share your information with us.
Where possible, we will also contact you directly to notify you of these changes. Our Privacy Policy will always be available on our site, providing transparent and clear information regarding how we process your personal data.


Under the GDPR guidelines, every individual (data subject) has the right to complain to the ICO or the applicable supervisory body. The ICO's website is


Rev.1 23/05/2024

Contact us, if you have any questions relating to this Privacy Policy:


Phone: 01934 906117

Mail: Bootwater Bathrooms, 2 Drove Road, Weston super Mare BS23 3NX

Bootwater Badge Logo
bottom of page